The Forecast Fallacy: Why Predicting Demand Isn’t the same as Planning for It
The forecast said 12,000 units. The warehouse built 12,000 units. And the business still missed its service targets, burned through safety stock on the wrong SKUs, and scrambled to expedite orders that should have been routine. The forecast was right. Everything after it was wrong. But here’s the problem nobody talks about: the forecast can…